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First Avenue was our first project for Colle + McVoy and Explore Minnesota. The ad agency and tourism board wanted us to explore a day off at First Avenue.


We would capture the famed Minneapolis concert venue with band photographer Daniel Corrigan shooting power-pop maven Mark Mallman, the late Sonny Knight eating a jucy lucy, Bad Bad Hats noshing on Glam Doll Donuts backstage and a secret show in the Entry with Haley Bonar.


The Mainroom 360s spoke for themselves.

The shoot ended up  being days after the untimely passing of Prince. We wanted to respect the Minneapolis Sound icon. First we shot the spontaneous memorial that had sprung up outside the former Grayhound-station-turned-music venue's doors Second we added a tribute to Prince's performances. Why don't you navigate to stage center and see what we did to honor the Purple One.

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